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The most popular sports betting event of the World

The most popular sports betting event of the World

Most popular sports events attract hundreds of thousands of observers across the world, due to the emotions that these games evoke. The excitement is even greater combined with sports betting and the chance to win big money. This is an opportunity not only for fans, but also for bookmakers, which is why every year the eyes of the iGaming industry turn to the most popular sporting events.

Seasonality is normal for many different industries, and so it is in sports. The biggest sporting events take place periodically, which brings benefits to sports betting businesses. For example, if your betting application offers football, you can prepare your product and marketing strategy in advance for the World Cup and Euro Football Championships every two years. This is enough time both to test the application with users, improve its usability, or plan how to attract more users, but also to outsource to sports betting software provider the creation of new features dedicated to the upcoming event.

We created this article to give you an general overview of the sports events’ meaning for the gambling industry, as well as to encourage you to schedule your own calendar with events suited to your offer. On the list below you will find world’s most popular sports events or those that generate the greatest interest in particular sports.

Triple Crown

The Triple Crown is a prestigious title awarded to a thoroughbred horse that wins the Kentucky Derby, the Preakness Stakes, and the Belmont Stakes in the same year. These are three of the most prestigious horse racing events in the United States and are held in consecutive order each year. The Kentucky Derby is held in Louisville, Kentucky on the first Saturday in May, the Preakness Stakes is held in Baltimore, Maryland on the third Saturday in May, and the Belmont Stakes is held in Elmont, New York on the first or second Saturday in June.

Winning the Triple Crown is considered one of the greatest achievements in horse racing. Only 13 horses have ever won the Triple Crown, and the most recent winner was Justify in 2018. So the number of winner predictions is huge as well as interesting in the events among the horse racing fans, betters and bookmakers.

The Fifa World Cup

The FIFA World Cup is an international soccer tournament held every four years. It is organized by FIFA and involves teams from all over the world after previous qualifications. The World Cup attracts massive crowds both in person and online.

According to, on average, more than half of the adults of each country watched the World Cup 2022 in Qatar, and in countries such as Argentina, Peru and Brazil, it was almost 80% of the population of adults. This only confirms that the World Cup is one of the most important sports events in the world. The Euro 2020 final match alone generated 2.5 million betting app deposits worth a total of £50 million. According to experts' predictions, the World Cup in Qatar was supposed to bring even 15-20% more profits to bookmakers.

The Super Bowl

The Super Bowl is the annual championship game of the National Football League (NFL) in the United States. It is held on the first Sunday in February and is one of the biggest sporting events in the world. The Super Bowl attracts millions of viewers both in person and online, and generates billions of dollars in betting activity.


The above examples are just some of the events worth paying attention to if you are looking for ways to attract new users to your betting application. Dedicated promotions or rewards for players who decide to bet their money on a selected event are a great idea, so if you choose events related to your offer, you can gain new fans.

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