Buy our exclusive European football stadium poster

Dunder Casino Deal With Bristol City

The Swedish Online Casino announce shirt sponsorship deal with Bristol City

The betting companies have an ideal target audience in football fans and anything around football, so it's no wonder there's been an increase in the sponsorship deals with gambling companies from around the world in the United Kingdom. Gambling companies play a prominent role within the sports industry, as they create content that engages and influences football fans. Also, they provide cash flow for football teams through sponsorship deals.

Top football teams in Premier League hold some of the most lucrative sponsorship deals (Manchester United - Chevrolet US, Chelsea - Yokohama Japan, Arsenal - Fly Emirates UAE, Manchester City - Etihad Airways UAE), while some lower-league and national league teams are being sponsored by gambling companies from around the world. Apparently, there are some restrictions that limit some aspects of sponsorship, but gambling companies build a relationship with large football audience through sponsorship deals nevertheless.

Bristol City's home shirt for 2018/2019
Bristol City's home shirt for 2018/2019

New sponsorship deal for 2018/2019 season

Just a few days ago, British Championship team, Bristol City, revealed Swedish online casino operator Dunder as their new shirt sponsor. Launched in 2016 by two Swedish casino enthusiasts, Dunder has become known as one of the most innovative online casino companies, with a focus on simplicity, fairness and making gaming fun with its player-first approach. This move is somehow expected from Dunder, as they are targeting mainly Scandinavian and UK audience and according to its Casino Guru review, they are a well respected and reputable online casino to play at.

This type of advertising via football clubs isn't such a new thing in the UK. So far several bookmakers and online casino operators signed sponsorship deals with football clubs. The UK based betting company 888sport, sponsor four teams in the English Football Championship League, Birmingham City, Brentford, Nottingham Forest and Preston North End. Malta-based betting company, Betway signed a sponsorship deal with West Ham football club back in 2015 to become the main shirt sponsor for the London club.

What is the bottom line?

The FA's attitude towards betting industry isn't positive. In 2017 they decided not to work with betting companies anymore, and they ended their partnership with Ladbrokes. On the other hand football clubs still can work with any brands they want. At this stage, the current government doesn't have any plans to tighten up the rules surrounding sponsorship deals between football teams and operators. However, if Labour can get into power, things may change in the coming years.

More articles from Football Ground Map...

Football Grounds To Visit While You Still Can

All good things have to come to an end, and the same unfortunately has to be said for football stadiums too. This article looks at the grounds which are soon to host their last match, the stadiums whose days are numbered and where fans will be watching their football from next.

The biggest football attendances ever recorded

An in-depth look at the biggest football attendances ever recorded, from the 1950 World Cup to pre-season friendlies in the States and the Scottish ground with dozens of 100,000+ attendances

The 91 Biggest Football Stadiums in Europe

The 91 biggest football stadiums in Europe. From Manchester to Munich, Villa Park to Valencia - each one with a capacity over 40,000

My Daughter's First Football Match

My daughter's first ever football match - Orlando City v Atlanta United, August 2019. Written for Izzy to read when she gets old enough. Vamos Orlando

Buy our exclusive Scottish football stadium poster